Happy Elements, Chinese social game developer has finances summing US$35 million now, which will be wont to release smartphone games, hire more staff and amplify its accomplish to Western markets.
The Beijing-based firm advanced US$30 million in a 2nd assault of support extended by Legend Capital to engagement of surviving investor DCM, adding its entire financing to US$35 million, TechCrunch reported on Monday.
The new finances will be utilised to release new smartphone games, hire more talent and build up Happy Elements’ range to Western markets, it told. By end-2012, the company is after to launch around 8 new titles.
Launched in 2009, and on a current head count of 300, in May that year Happy Elements released its 1st social game, My Fishbowl, on RenRen, Chinese social networking site. Three months afterwards, the game was built useable on Facebook, where it presently has 1.5 million active users each day. Its game now are available on other social networking sites in South Korea and Japan too.
Happy Elements’ executive told in a TechNode audience in Oct last year that it wasn’t targeting to be the topping social game developer in the Chinese market and, alternatively, induced its centers on the global market. They marked that the industry of social game was a real global chance, specially for Chinese parties, and it was more moneymaking to expand games for aboard social networks due to curve numbers order it.
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